Privacy Policy

Effective Date: August 16, 2025
Last Updated: August 16, 2025

1. Introduction

Butterfly Guides ("we," "our," or "us") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at butterflyguides.com (the "Website") or use our senior housing navigation and advocacy services.

By using our Website or services, you consent to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our Website or services.

2. Information We Collect

Personal Information You Provide

We may collect personal information that you voluntarily provide to us, including:

Contact Information: Name, email address, phone number, mailing address
Demographic Information: Age, family status, location preferences
Health and Care Information: Health conditions, mobility limitations, care needs, medication information (only as relevant to housing and care planning)
Financial Information: Income level, budget ranges for housing costs, insurance information
Family Information: Information about family members involved in care decisions
Communication Records: Records of our consultations, assessments, and correspondence
Emergency Contacts: Contact information for family members or designated representatives

Information Collected Automatically

When you visit our Website, we may automatically collect:

Technical Information: IP address, browser type, operating system, device identifiers
Usage Information: Pages visited, time spent on pages, clicks, scrolling behavior
Location Information: General geographic location based on IP address
Cookies and Tracking Data: Information collected through cookies and similar technologies

Information from Third Parties

We may receive information about you from:

Family Members: When they engage our services on your behalf (with appropriate consent)
Healthcare Providers: When you authorize sharing of relevant care information
Senior Living Communities: Feedback about visits or applications (with your consent)
Professional Partners: Information shared by attorneys, financial advisors, or other professionals in our network (with your consent)

3. How We Use Your Information

We use your personal information for the following purposes:

Service Delivery

Assess your senior housing and care needs
Research and recommend appropriate senior living communities
Coordinate tours and visits to communities
Provide advocacy and navigation support throughout your transition process
Communicate with you about our services and your preferences

Website and Communication

Operate and maintain our Website
Respond to your inquiries and provide customer support
Send you requested information about our services
Provide updates about senior living options and industry information

Business Operations

Improve our services and develop new offerings
Analyze Website usage and optimize user experience
Conduct quality assurance and training
Comply with legal obligations and protect our rights

Marketing and Outreach

Send newsletters and educational content (with your consent)
Inform you about events, webinars, and educational opportunities
Share relevant resources about senior living and aging

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following circumstances:

With Your Consent

Senior living communities when you request information or tours
Healthcare providers when coordinating care planning
Family members you designate as involved in your care decisions
Professional partners (attorneys, financial advisors) when you request coordinated services

Service Providers

Technology providers who help us operate our Website and communication systems
Analytics providers who help us understand Website usage
Marketing platforms for sending newsletters and communications (only with your consent)

Legal Requirements

When required by law, court order, or government request
To protect the rights, property, or safety of Butterfly Guides, our clients, or others
In connection with legal proceedings or investigations

Business Transfers

In the event of a merger, acquisition, or sale of assets (with notice to you)

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

Secure data transmission using encryption technologies
Access controls limiting who can view your information
Regular security assessments and updates
Staff training on privacy and security practices

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

6. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

Access and Portability

Request a copy of the personal information we hold about you
Request that we transfer your information to another service provider

Correction and Updates

Request that we correct or update inaccurate or incomplete information
Update your preferences for communications and services

Deletion

Request that we delete your personal information (subject to legal and business requirements)
Request that we stop processing your information for certain purposes

Consent Management

Withdraw consent for marketing communications or specific uses of your information
Opt out of certain data processing activities

Complaints

File a complaint with us about our privacy practices
Contact relevant data protection authorities if you believe your rights have been violated

To exercise these rights, please contact us using the information provided in Section 11.

7. Cookies and Tracking Technologies

Our Website uses cookies and similar technologies to enhance your experience and analyze Website usage. Types of cookies we use include:

Essential Cookies

Required for basic Website functionality and security

Analytics Cookies

Help us understand how visitors use our Website to improve user experience

Marketing Cookies

Used to deliver relevant content and track the effectiveness of our marketing efforts

You can control cookie settings through your browser preferences. However, disabling certain cookies may limit your ability to use some Website features.

8. Third-Party Services

Our Website may contain links to third-party websites or integrate with third-party services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

Third-party services we may use include:

Website analytics platforms
Email marketing services
Customer relationship management systems
Communication and scheduling tools

9. Children's Privacy

Our services are designed for adults and we do not knowingly collect personal information from children under 18. If we learn that we have collected information from a child under 18, we will take steps to delete such information promptly.

10. International Data Transfers

If you are located outside the United States, please note that your information may be transferred to and processed in the United States, where privacy laws may differ from those in your country. By using our services, you consent to such transfers.

11. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Butterfly Guides
Email: [EMAIL ADDRESS]
Phone: [PHONE NUMBER]
Mailing Address:
[STREET ADDRESS]
[CITY, STATE ZIP CODE]

For privacy-specific inquiries, please include "Privacy Policy" in the subject line of your email.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. We will notify you of material changes by:

Posting the updated policy on our Website with a new effective date
Sending you an email notification (if you have provided your email address)
Providing notice through our Website or services

Your continued use of our Website or services after the effective date of any changes constitutes acceptance of the updated Privacy Policy.

13. State-Specific Privacy Rights

California Residents (CCPA)

California residents have additional rights under the California Consumer Privacy Act, including:

Right to know what personal information is collected and how it's used
Right to delete personal information
Right to opt out of the sale of personal information (note: we do not sell personal information)
Right to non-discrimination for exercising privacy rights

Other State Laws

Residents of other states may have additional privacy rights under applicable state laws. Please contact us for information about your specific rights.

14. Retention of Information

We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Factors affecting retention periods include:

The nature of our relationship and services provided
Legal and regulatory requirements
Business and operational needs
Your preferences and consent choices

Legal Disclaimer: This Privacy Policy is provided as a starting point and should be reviewed by qualified legal counsel to ensure compliance with all applicable privacy laws and regulations, including but not limited to CCPA, GDPR (if applicable), and other state and federal privacy requirements.